Our Journey
Hi, I’m Gemma - founder of The Nappy Society. The idea for The Nappy Society came about two years before I had my first baby. I was working at Country Road head office, but I had just come from 5 years at Chanel. I used to see these stylish mums coming into the Chanel boutique using their gorgeous designer totes as a baby bag, but they really lacked the organisation! Everything was just chucked in and being OCD, I would not be able to handle that!
There was also such a lack of stylish baby bags on the market, for those that didn't want that typical baby bag look. I felt there had to be a better way for mother’s to stay organised while being able to maintain their pre-baby style; and so the Original Baby Bag Insert was born. Designed to transform your favourite designer tote bag into a baby bag in the blink of an eye, our baby bag inserts are complete with all the pockets, zippers and compartments a Mum needs for any outing, day or night.
Genius Inventions For Modern Mums
Since our humble beginnings, TNS has since expanded to include stylish, fashion forward and highly functional lifestyle accessories such as Wet Wipes Pouches, Reusable Wet Bags & new Organisation Cube Sets.
Just like our Baby Bag Inserts, all TNS products are designed to keep you organised and prepared while feeling good about yourself. I’ve learned, just like a high heel and a slick of lipstick, our motherhood accessories can help pull us together and make us feel like we’ve got this gig under control (well, almost).
Baby Bag Organisers
Designed by Gemma and launched in 2017, our nappy bag inserts are designed to fit perfectly into your tote so that you can look stylish and make sure all your items are secure and exactly where you need them.
Organisation Cubes
Designed by Gemma in 2022, and launched late 2023. Organised your baby bag (and life!) with our multi-use Organisation Cube Sets and stay organised with ease.
Lifestyle Accessories
Explore our range of luxe lifestyle accessories to accompany your baby bag inserts and organisation cubes.
Love it!
What an excellent solution to the ugly nappy bag problem. My Givenchy bambi tote is now a chic nappy bag, at a fraction the cost of buying a new nappy bag. Brilliant! Thank you!
— Laura
